My current product portfolio spreads over three different industries: Finance, Energy and Education. When it comes to marketing, I use a value and content based model. My current marketing funnel is called Dopamine. It is designed to do whatever it takes to achieve highest profit margins while securing company values & ethics.
*Leaving this note to let you know that I am sharing my life experiences with people who have bigger dreams. I don’t have much to offer for chronic complainers and negative people in fact I stay away from them.
At Dopamine, no product will be considered as part of the funnel until below points are addressed properly. All the products listed in my product line are aligned with three main points which I refer to as “base points.”
First things first: If I don’t see a healthy profit margin, I don’t welcome any product or service to my sales funnel. The money we make must justify the time and energy we contribute. It’s as simple as that.
Second, I assess the value we add to our clients. For me trust is money. I never bring anything to my sales funnel that doesn’t add genuine value to my clients.
Third, I check if the price justifies the product value. I do not sell overpriced or under priced products. I am conscious of the relationship between what my customers pay and the value we add. In practice, I always exchange something valuable. I never charge my clients beyond the value I add to them. I also don’t lower the quality or offer discounts to win the market.
If all the above points are satisfied, then that’s something I would love to sell. Having met the base points, the product will then be directed to my sales funnel.
Afterwards, I pay great attention to following components of my sales funnel.
1. My main focus is identifying qualified clients.
I highly value my time and genuine interest in adding value to clients. Hence, I only serve clients who deserve my service. I call them qualified clients. I give them a royal service and treat them like they are kings and queens. I, however, don’t build relationships with people who don’t occupy a basic level of common sense to understand the value proposition. What I do is, avoid clients who see the price of everything but value nothing. For me there is nothing like building genuine client relationships.
2. Communicate the strategically developed content.
I foster consistent communication with qualified customers. I don’t use aggressive sales techniques, but my strategic content contains all the tangible information that helps buy decisions.
3. I don’t sell products. I create the atmosphere that sells products.
When it comes to closing, I don’t spend much time convincing clients to buy my products. I spend time building genuine & strategic content to communicate the trustworthiness of my brands and value of my products. I do it consistently so that the closing is done by the qualified clients themselves.
Cheers.
Thanks for your time.
Hasitha Rodrigo
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